How to send a nonprofit newsletter from WordPress

You can send a nonprofit newsletter straight from WordPress, without a separate service like Mailchimp, using the free Nonprofit Manager plugin. You write the email in the same block editor you use for pages, pick who gets it, and send. Here is how it works.

Writing the newsletter

Nonprofit Manager builds emails in the Gutenberg block editor, so there is nothing new to learn. You can save reusable headers and footers, start from a template, and drop your content in. Send yourself a test first to check how it looks, then send it to your list.

Who gets it

Your subscribers sign up through a form on your site, and they choose how often they hear from you: an instant email when you post, or a weekly digest that rounds up recent posts and events. Letting them choose keeps your list healthier and your unsubscribes lower.

Staying compliant

Every newsletter includes a CAN-SPAM compliant footer and a one-click unsubscribe link, so you follow the email rules by default. You also get open and click tracking, so you can see what people actually read.

The catch worth knowing

The free version sends through your WordPress site’s own mail, which is fine for smaller lists. As your list grows, you will want a dedicated sending service so your emails land in inboxes instead of spam folders. Nonprofit Manager Pro connects six of them (Amazon SES, Brevo, SendGrid, Mailgun, Postmark, and SparkPost), and a wizard walks you through the setup. Pro also adds automatic emails like welcome notes and donation receipts, plus list imports from Mailchimp, Constant Contact, or a spreadsheet.

Get started

Install Nonprofit Manager free, turn on the newsletter, and send your first email today. It is part of the all-in-one plugin for small nonprofits, which also handles donations, members, and events. See it compared with the field in our best newsletter plugin for nonprofits guide.